Over 25 Years of Erotic Entertainment — and a Bold New Era Under Nicole Martens
For more than 25 years, Belgium’s most iconic erotic event has been shaped and steered by one woman: Nicole Martens, the founder and driving force behind what was long known as the Eroticabeurs. Her vision built not only a fair, but a cultural landmark — a place where erotic entertainment, lifestyle, fantasy and open-minded expression came together in a safe, vibrant and unforgettable setting.
And now, after a quarter century of history, Nicole is preparing the next evolution.
Starting next year, the event will carry a new name: ERO EXPO — a fresh identity that reflects its modern direction, renewed energy and ambitious expansion for the future.
A legacy built by one woman
From its earliest days, Nicole Martens created an event that offered something rare: a space where adults could explore sensuality and entertainment without stigma or secrecy. What began as a modest gathering grew into a multi-day festival of shows, lifestyle products, live demonstrations and immersive experiences.
Thanks to her leadership, the fair became a household name in Belgium’s erotic culture — open-minded, accessible, fun and more diverse with every passing edition.
A new chapter begins: ERO EXPO
With the rebranding to ERO EXPO, Nicole is introducing a bold new identity that brings a modern, international feel to the long-running event. The new name marks more than a stylistic update — it represents a new direction, a new wave of creativity, and a renewed promise to keep innovating for future editions.
Visitors can expect fresh entertainment concepts, improved visual presentation, stronger thematic zones and even more immersive experiences throughout the venue.
The event isn’t just changing its name.
It’s growing into its next era.
Bigger, bolder shows and playful new attractions
ERO EXPO will feature a broad range of entertainment — from live shows to interactive performances, demonstrations and lifestyle corners. One of the fun new additions is the Crazy Willy, an eye-catching attraction that instantly became a visitor favourite. It represents exactly what Nicole wants the expo to be: playful, surprising and unforgettable.
Every edition introduces something new, and the future promises even more creativity aimed at giving visitors a truly unique experience.
Traders, products and adult lifestyle shopping
A defining element of the expo has always been its wide selection of stands.
Visitors can browse products ranging from toys and lingerie to wellness items, accessories and exclusive adult novelties. Traders from across the region bring fresh, exciting products, creating a marketplace that blends lifestyle, entertainment and sensual discovery.
Whether you’re curious, experienced or simply exploring, the expo offers something for every visitor.
Immersive villages: Fantasy, BDSM and more
One of the standout elements of Nicole Martens’ renewed vision is the introduction and expansion of theme villages. These dedicated zones allow visitors to immerse themselves fully in different facets of adult culture.
More villages will follow in future editions, each offering a unique experience and atmosphere.
These zones reflect Nicole’s belief that erotic culture is diverse, expressive and far richer than mainstream entertainment suggests.
Looking forward: a fresh wind for the next decades
With the transition to ERO EXPO, Nicole Martens brings new life into a beloved institution. Her event has stood strong for over 25 years, and the next chapter promises even more innovation, inclusivity and modernisation.
The future of the expo is clear:
new branding, new energy, and a continued commitment to creating Belgium’s ultimate adult entertainment experience.
ERO EXPO is not only evolving, it’s just getting started.
